German hospitality firm Steigenberger has announced plans to launch its inaugural five-star hotel in Dubai later this year.
Hot on the heels of its announcement to open the InterCityHotel Culture Village in Dubai at the end of 2017, Steigenberger Hotels said it will manage the Hotel at Business Bay in Dubai, which will open doors to guests in October.
This landmark opening, along with pipeline hotels in Dubai and Qatar sees Steigenberger's world-renowned German hospitality set to expand into the UAE before the end of the year.
Puneet Chhatwal, CEO of Steigenberger Hotels, said: "Having recently announced hotel openings in Istanbul, Munich, Cairo, and Mallorca, the opening of the new hotel at Business Bay re-affirms our commitment to international growth and the Middle East in particular. The hotel in Dubai is symbolic of our growing international presence at strategically important locations."
Made possible by a contractual partnership with Twenty14 Holdings, the hospitality arm of LuLu Group International, Steigenberger will operate the hotel under a management agreement.
Adeeb Ahamed, managing director of Twenty14 Holdings, added: "We are delighted to work with such a reliable partner as the Steigenberger Hotel Group. Together we will build a strong presence commencing with October's opening of our hotel in Dubai and expand into other important destinations around Europe and Middle East."
The new hotel at Business Bay will feature 365 rooms and suites and no fewer than five restaurants. A banqueting and conference area, spa and fitness area will also be included.
Siegfried Nierhaus, vice president of Steigenberger Hotel Group in the Middle East, said: "We are excited to work together with our business partners and future clients to celebrate a culture of refined German hospitality with this opening."
The family-run business was founded in 1930 by Albert Steigenberger and turned into a public limited company in 1985.